Tom Burke

8 Statistics That Shows Why TikTok Is Popular

Every year, a new app gets rolled up in the social media world. As a brand, you will have to stay updated with the latest updates on the growing competitive field. One of such engaging apps that took the social media world by storm is TikTok. Though the TikTok platform came into the social media world as an entertaining app, businesses started leveraging it as a marketing tool. It is due to the increase in the younger generation’s user base. The TikTok platform is highly popular across Generation Z’s audience and also among younger Millennials. The TikTok platform is renowned for its authenticity and creativity. Many users make use of buy TikTok likes services to increase their engagement rate and strengthen their fame among the competitive users. 

Due to the growing popularity of the user base on the competitive TikTok landscape, many businesses are using it as a tool to reach the right target audience. Some businesses are not using the platform as they aren’t aware of the fame and popularity of the growing TikTok platform. As a brand to improve your visibility across the younger users on social media, you can make use of the TikTok platform.

If you still do not know the popularity of the TikTok platform, here are some of the statistics that depict how TikTok is highly popular across the globe.

  1. Based on a study, the TikTok platform has a user base of more than 800 million people across the world. It shows the rise in the immense popularity of the competitive TikTok platform. As a creator or business, TikTok is highly beneficial to reach an immense audience.
  2. Based on a survey conducted, the TikTok platform has over 32% of active accounts that are used by teenage audiences. It shows that the platform is highly engaging to teenagers across the globe. If you are focusing on capturing the attention of teenagers, TikTok is the right platform for you.
  3. Based on research, 50% of TikTok users across the globe is of the age group 34. At the same time, 26% of TikTok users are between the ages of 18 to 24. It shows the demographics of the audiences who are leveraging the TikTok platform. If you are a brand that is trying to reach the right target audience, you can leverage these demographics stats to grow your visibility and fame across the TikTok platform.
  4. Based on a study, the TikTok application has been downloaded over 1.5 billion times. This increase in the download ratio shows the immense growth in the popularity of the TikTok platform. TikTok is highly useful for the creators or brands who want to take their place in the hearts of the audiences.
  5. According to a report, TikTok has over 80 million users monthly who are actively leveraging the platform to grow their visibility and popularity worldwide. This monthly users’ count shows how the TikTok platform is rising its fame across people all over. 
  6. Based on a report, TikTok user spends over 52 minutes daily on the TikTok platform on an average. It shows that the TikTok platform is filled with highly original and compelling videos. In TikTok, each video lasts for over 60 seconds. In that case, if a user spends 52 minutes on the platform, it means that they are watching 52 videos on an average per day. Hence to grow your reach in the competitive TikTok space, you will have to uplift your content creation strategy and make engaging videos.
  7. TikTok is highly famous across the world. It has over 466 million users in India, 123 million users in the United States, and 173 million users in China. This stat clearly shows that the TikTok platform has improved its popularity across the people worldwide.
  8. Based on a survey, 60% of users on TikTok are female, while 40% are male. This stat tells how the platform is equally engaging to the users of all genders. Thus, as a creator or brand, you can leverage the TikTok platform to amplify your visibility and improve your reach worldwide.

Final Thoughts

The TikTok platform is enhancing its fame day by day. As a brand or creator, you can try out the platform to improve your stardom online. We hope you realized how the TikTok platform is highly beneficial for users across the globe. 

Share your thoughts on the popularity of TikTok in the comments below!

Why Is TikTok A Better Place For Marketing?

TikTok has become the most entertaining social media channel. It became a craze across the Gen Z audience and Millennials. People are getting attracted to the TikTok platform due to its authentic videos. The TikTok platform is filled with millions of users across the globe. It is an innovative platform where you can create short videos and impress the audience with your creative skills. Nowadays, due to its growing popularity, businesses and brands are using the TikTok platform to reach the target audience. As a brand, by leveraging the TikTok platform, you can enhance your visibility across the growing young audience. 

Are you a business that is not trying out marketing on TikTok? Then, you are missing out on an exceptional chance to grow your business’s visibility across the younger generation audience. Many businesses are making the best out of the TikTok platform. Some brands that buy TikTok likes to grow their instant popularity on the TikTok platform. As a brand, how are you using the TikTok platform? If you are still unsure about using the TikTok platform for marketing, don’t worry. We are here to give you a deeper understanding of why TikTok is a great platform for your business.

Here, in this article, we have highlighted some of the reasons why brands can use the TikTok platform for marketing.

Come on, let’s get started!

Why Should Your Business Try Out TikTok?

Is there anything wrong with trying out a new channel for your business? Are you going to lose anything on leveraging the TikTok platform? Absolutely not! As a brand, you will have to try out some creative things to capture the attention of your audience. If you are trying out the same boring and promotional stuff with your target audience, you are going to lose your visibility across the audience. For brands, you are trying to capture the hearts of the Generation Z audience, TikTok is the best place for them. As the years’ pass, TikTok is gaining higher popularity across the audience, and it is the appropriate time to try out if the platform is working for your business or not. 

Are you still looking for reasons if TikTok is the right platform for your business? Here are some points that help you in making the right decision.

1. TikTok: 4th Largest Social Media Channel

TikTok is the fourth largest social media network. It has over 800 million users across the world. These stats show how the TikTok platform is boosting its reach and visibility across people over the globe. As a business, you can try out the TikTok platform to make your place in the hearts of the younger generation audience. It is also said that due to the increasing hype of the platform, not only the Gen Z audience but also the Millennials are using the TikTok platform. As a brand, it is a great idea to try out your presence on the TikTok platform and grow your popularity across the market.

2. Creative Landscape

Nowadays, people are not interested in brands that are showing up promotional content. Brands’ tactic of generating promotional content has become a failure strategy these days. People are more likely to get attracted to brands that show up their creative skills. TikTok is one of the best platforms that is well-known for its authentic and engaging videos. As a brand, you can try out the TikTok platform to reach the right audience with your creativity. So, TikTok is the best social media platform to showcase your creative side and capture the attention of the users.

3. Builds Community

The TikTok platform has a larger community audience. If you are trying to reach out to a larger audience, TikTok is the right choice. As a brand, you can use the TikTok platform to grow your community audience and enhance the visibility of your business across the globe. You can build your community by stepping onto the TikTok platform. But, make sure to create engaging and authentic content. For instance, if your business is good at creating entertaining content, try to leverage that tactic, but make sure if it’s related to your niche. In the large user based platform, leverage interactive tactics to grow your audience and build your brand’s community on TikTok.

We hope you all got to know why businesses have to try out the TikTok platform. If you still aren’t using the creative TikTok platform, it’s the right time to step onto it and give it a try.

Tactics To Earn Customer’s Trust On TikTok

TikTok is the powerhouse of eCommerce as many brands are constantly moving into this social application and keep promoting their brand. So, if you are also thinking of promoting your brand your TikTok many challenges are standing in front of you. You can excel on this social application only if you have a clever and concrete marketing strategy. Hence, you can establish your presence if you make use of this social application. Today, rather than all entertainment mediums people spend a large part of their time on TikTok. 

Hence, you can go with this social application to provide an excellent reach to you at ease. In recent times, many companies have been using TikTok vigorously and have a significant presence on this platform. This is mainly because of the potential of this lip-synching social application TikTok which can offer the necessary growth to the companies. The platform has a constant rise in its user base which has propelled many brands to have their presence in it. So, it is pivotal to be active on TikTok as it is about to hold a strong position as a leading e-commerce platform among many of the top social applications. Today, people come to know about a brand through social media more than anywhere else. This shows how vital it is to be active on social applications. Notably, people are also spending a large part of their leisure time on social applications like TikTok. Thus, brands can make use of this opportunity and elevate their reach at ease. So, companies can use TikTok to establish their growth, which will help them boost their brand awareness quickly. 

If you are baffled in elevating your reach on social applications, go with the paid services. Buy TikTok likes, which will drive people to your videos in large numbers. Thus, the paid services can also offer the anticipated growth to you in a short span. So, using such services will drive traffic to you in a short period. Today, a wide range of companies are hustling with each other on TikTok to establish them. Using TikTok paid services is a perfect idea if you are willing to beat your peers and have enormous growth at ease. Today, TikTok has evolved into a platform for B2B and B2C where companies that come under both categories can find leads for them with minimal effort. Today, influencer marketing is at a constant surge, and many firms are using this to achieve their growth at ease. So, using this means of marketing will help you to earn leads at a sustainable pace and to have rapid development at ease. Today, many companies have switched to social media marketing from other marketing means due to the enormous upliftment offered by this marketing tactic. 

Using this tactic can provide the anticipated growth to you in less time compared to other means of tactic. Hence, TikTok has grown into the primary marketing medium over all other channels for marketing. Using this social application for advertising your brand will be a good move if you are looking to improve your brand reach. Hence, TikTok is a substantial social application that could offer you a good reach over all other social platforms. So, establish your brand and grow into a significant competitor for your competitors by using TikTok. TikTok live is also a fascinating feature that will help you in propelling your brand reach. 

Be consistent on going Live as it will elevate the reach of your brand. Today, all companies are entitled to have a presence on social applications. Therefore, social applications have almost become one of the factors that determine the economy. So, use this social application which is the ideal move-in providing good growth to you and maximizing your sales. However, you have to be very clear about the tactics that you use in establishing your company on TikTok. Use this platform, which is a good move that could provide spontaneous improvement for your company easily. If a company uses TikTok then it can have a good elevation in its sales to a greater extent. So, use this social application as it can provide timely growth to you at a fast pace. Choose TikTok over all other platforms for the consistent growth of your company. 

How To Advertise Brands On TikTok

TikTok is the dominant social application in the present scenario. So, by using social applications, one could accomplish massive growth with less strain. To achieve this, social media marketers should know how this platform functions. Once a social media marketer understands how social media functions, he could quickly draw a pathway to earn quality leads at ease. So, if you are striving to improve your business, you should have good knowledge of the functional characteristics of this social application. Today, many companies cannot find out the ways that will help them generate quality leads. Here, I bring out the methods for sustaining the popularity of this social application. Today, many B2C companies are making their move into TikTok, intending to find leads. So, only if your strategy is efficient enough to generate quality leads, you could reap the benefit. Thus, a robust method is more essential to have profitable growth in this social application. So, please don’t refrain from using this social application as it could provide profitable growth to you in a short period. All you have to do is be keen on a drawing strategy that could offer you a good return.  One of the critical measures that will drive your growth on TikTok is keeping up with the trend. You must have a good knowledge of the prevalent trends and have to craft the strategies accordingly. 

Thus, you can craft the strategy around the prevailing trends, which will help you gain huge fame easily. Hence, you can come up with the TikTok videos and the sustaining trends that will help you generate quality leads and drive many people towards your videos. Therefore, collaborating a prevailing trend into your TikTok will help in gaining immense fame effortlessly. So, one has to use TikTok to have a vast growth in a short span. Using TikTok is the best move to enhance brand presence and sustain it for a more extended period. Though many social media applications are found on the internet, using TikTok is the best move for elevating your growth. Hence, achieving maximum growth on TikTok can be done by following some of the tactics that are given above.

You should also add the relevant hashtags to help you to a greater extent to have substantial growth. Using the appropriate hashtags will improve your TikTok videos’ reach to a vast extent alongside driving the audience to your videos in a short period. The presence of every brand on TikTok is to find the people who would turn into their customers. This could be achieved easily if a person opts to use the appropriate hashtags in his TikTok videos. So, you have to go with such best-working measures to achieve your growth in TikTok. Hence, this social application will work for you based on the efficiency of your strategy. So, you have to build the strategy after considering various aspects of this social application. Another good move is using influencers. Many influencers are present on TikTok. Choosing an influencer randomly will not do wonders for your brand. 

You must have to pick the one that could gel with your brand. I’m saying this because you can create concepts to do TikTok videos using him in your promotional videos. So, you must ensure whether he will perfectly fit you. You can buy TikTok likes, one of the best working packages that could quickly provide profitable growth. Hence, none of the social applications can come near TikTok as it is the one that has been offering substantial growth for many brands. You have to wisely try the influencer and choose the best-paid service to offer vast growth to your brand and maximize its popularity. Therefore, following such measures will provide sufficient growth to you in a short span. Hence, TikTok is the social application prevailing as the primary income provider for many brands. So, one could achieve tremendous growth by using this social application. Hence, follow the above measures and build your development on this leading social application. Thus, this is the social application that have been the major income provider for many B2C brands. So, present on this platform and increase your growth to a greater extent.

Different Ways To Use TikTok As The Low Cost Marketing Platform

Many massive international shopper brands want to short-form video-sharing app TikTok to expand their selling campaigns at a lower price. Due to a robust specialization in controlled content, besides simple content creation, sharing, and viewing, and up to date celebrity endorsements, TikTok’s quality looks to be growing, reaching over four million users within the United Kingdom alone. That said, once you compass, TikTok will typically work as a flourishing selling channel all over the world.

You’ll be ready to reach an outsized range of individuals at a comparatively low value. This might enable you to surpass your competition, particularly if they haven’t taken the time to find out however TikTok works. Advertising on TikTok using TikTok ads can be less cheap for small businesses. Because ads on this platform are new and rare, they are available at premium prices that begin at a median of $10 per CPM and may go up to $300,000, taking into account more extensive campaigns. If you choose TikTok ads as a worthy investment for your business, here’s a way to start. Because ads on the platform are new and rare, they are available at premium prices that begin at a median of $10 per CPM and may go up to $300,000 total, taking into account more extensive campaigns. You can gain huge reach ads for your TikTok ads if you buy TikTok likes.

Steps To Low-Cost Ad Creation

Step 1: Produce A TikTok Ads Account

To create your 1st ad blitz, reach out to the TikTok Ads home page and press the produce a poster button.

Step 2: Produce A TikTok Ad Blitz

In the TikTok Ads criteria, click the Campaigning tab at the top of the page and click the produce button. Next, select a campaign essential that is the primary goal of your ad. As of this writing, you’ll be able to choose from 3 options: Traffic option, Conversions mode, and App Install option. Later fix your Budget at the campaigning stage, select either the routine Budget or complete Total Budget possibility underneath Settings. Note that each recurring Budget and total Budget should be a minimum of $500.

Step 3: Set Up Your TikTok Ad Placements, Contents, And Targets

The next step is to create a poster for your campaigning purpose and select the placements and targets. One of the most helpful options of the TikTok Ads criteria is that it permits you to choose the exact platforms you’d prefer to process your ads.

Step 4: Manage Your TikTok Ad Pay, Schedules, And Goals

Now you can select a budget, schedule, and goal for your TikTok ads. Set a ready Budget and Schedule in the Budget & Schedule section to consider the ad posters. You’ll be able to select either a routine budget (the quantity you’re willing to pay every day in routine) or an unlimited budget (the total amount you’re ready to pay to the length of the schedule). There’s a $50 minimum for the routine Budget and total Budget at the ad poster level to keep it posted. 

Step 5: Design Your Ad

TikTok’s Video Creators: When planning your ad’s creative contents, the method is relatively transparent. TikTok’s ads are horizontal, vertical, or square videos and pictures; they can be either one. The simplest option containing the ads platform would be a Video Creation tool that provides video and images to customize the existing photos. It additionally comes with 300+ choices at zero cost background tunes.

Step 6: Optimize Your TikTok Ad

When making a complete takeover or in-app show ad, ensure that only high-resolution pictures work due to the ad’s visuals that can acquire the user’s entire screen and be completely visible.

Conclusion Note

TikTok ads are easy to line up and work because they hold a highly advanced advertising position on the social media platform. With the most affordable budgeting even to all small scale business people. TikTok becomes a highly demanded application with more specification to enhance an individual’s professional field to all age groups, predominantly to the budding talents. Branding and promotion through TikTok is an effective medium to make maximum reach at least investments. The application has added features, thus makes it an excellent way for marketers to promote their brand.

How To Optimize The Seo Of Brand Using TikTok Ads?

TikTok aids the users make use of personal and business marketing with apt digital marketing technologies to increase the brand followers. Here in this article, we discuss the importance of ads and their SEO performance for branding activities. TikTok ads are the best tool for marketing brand products and services. Creating a business account and publishing the business promotion posts do not work with SEO optimization until the TikTok feeds has directed the business website. The business can make any number of business promotion posts, but the necessary keyword must get configured in the business post, such as hashtag and brand site link. TikTok feed posts must be highly contented to reach more audiences.

TikTok Ads

TikTok ads are the driver of every brand, the SEO for the business website, by adding a clickable button in the business feeds video to direct towards the shopping app or brand site by emphasizing the business promotion post’s audience. 

The business can intensify their site traffic by making a valuable contented video to visit the site. The website’s presentation must look adorable to impress the audience with several products- by tapping on the business product- the necessary details should pop up to give the audience the best experience. The visitor can revisit the site under their interest in the product search on the website.

Entertain The Audience

TikTok can connect with their target audience by going through the event and live branding method. Going live on the TikTok branding must possess the high scope content to make the audience listen to it without leaving the session. The event-based branding must excite and entertain the audience to make them participate in it. While going so, business hashtags will get more traffic. The brand’s audiences will get achieved through the event under the best content that influences the audience to know more about the business information. 

Increasing business audiences and customers is the primary objective of every business. SEO is an essential factor in growing business site traffic. At the same time, it comes to TikTok branding; there are many optimal methods to intensify brand site traffic using the latest techniques.

The audiences of the business can turn into a customer due to the high grades content branding. Keyword stuffing is essential for the SEO optimization of every business post. The brand site must be user friendly and redirecting the user to the shopping page when they surf it. The user inquiry to the business in the brand site contact form will provide the company to campaign the user with the best influencing content. 

Use TikTok Stories

TikTok stories are the best tool that feeds business posts and makes many visitors publicly. The business can effectively use TikTok stories by uploading well-developed images and videos with the popular hashtag. Enable the swipe feature to know more about the feeds by directing the user to the brand site link. It will intensify the brand site traffic, and the business site will get the ranking increasingly. 

The TikTok audience does not view all the videos explored in the feed; the business feeds with the unique caption and the hashtag used will get the views and go viral on the platform based on the content that impresses the audience. The content is the base for the SEO operations, and the traffic for the hashtag can get increased by using it appropriately.

Promote Globally

The business audiences can exist out of TikTok; the business can use influencer branding to get the audiences. The company can also share their TikTok ad videos in other media like YouTube and Facebook as non-shoppable ads. It helps to get the maximum visitors to the profile and increases the traffic for the website. 

The best way to make TikTok video branding is by claiming the premium ads to go trend on the platform. The contents and hashtag challenge are the two methods to get more comments on the business feeds that increase business engagement and traffic for the website. 

The keyword content must get optimized on every video to show interest in the business video by seeing the caption and the hashtag.

The TikTok branding through feed ads posts and events ads feeds does not intensify the SEO performance; the business brand site must link with the business posts by enabling action and keyword stemming from being strong in the hashtag make more visitors for the profile. Also the marketing experts suggests the brands to buy TikTok likes for their video to promote it wider.

How Does Hashtag Function On TikTok ?

TikTok hashtags function the same way as they do on Instagram. Hashtags serve as a tool to organize content according to the category and benefit users in sharing and searching the content. In using a public TikTok account and when you add a hashtag to your video, your video is maintained and organized under that hashtag.

Methods To Create Engaging Hashtags.

Instead of creating a cluster of hashtags, always concentrate on making one hashtag for your campaign. This is because people tend to remember only the main hashtag and may not always copy all hashtags. The hashtag you create must convey you to people and help identify what the content is all about. Be sure to create a campaign relevant hashtag and also connect to your product and the challenge. Include simple spellings in your hashtags such that they are easy to remember and eliminates the need for copy-pasting so that it is likely to be used by more people.

Maintain a unique hashtag for varied content series or campaigns to maintain and follow your content appropriately. Buy TikTok likes as it will help in spiking the visibility of your hashtags.

Follower Community

TikTok’s ‘For You’ page displays the type of content mostly liked by the people similar to Instagram. If the viewers frequently watch the videos with hashtags you use, TikTok will make your video appear in front of those users. When you post more videos with those hashtags, you are likely to receive more followers, likes, and comments. Thereby you create a community of followers who genuinely wish to watch your content. Also, branded hashtags you make are an excellent way to receive and share user-generated content on TikTok.

Advantages Of Having Own Hashtag

Create your hashtag for a marketing campaign and include that hashtag in all content created for that campaign. Also, you can create a hashtag for an upcoming product launch and have a buzz around it. To take a step further ahead, suggest your customers use the hashtag after they purchase and start using the product. By this method your campaign will be extended even post-launch, and also you will get user-generated content. Also, creating a social media challenge may help you receive a load of User Generated Content.

Collaborating Popular Hashtags With Less Competitive Ones

The benefit of the popular hashtag is that more people frequently search it, but the drawback is that there is heavy competition. But when you use hashtags related to a narrower niche, you compete less, and your hashtags are certainly noticed. Boost your popularity with a smaller hashtag, and you’re more likely to get ready to feed in larger hashtags. That’s why it is recommended to mix up both kinds of hashtags.

Research And Plan Before Posting

It is undoubtedly true that if you use hashtags without proper research, your chances of getting followers and likes turns low. While SEO is inevitable if you are maintaining a blog or website, the appropriate selection of hashtags in TikTok is essential to get considerable likes and followers.  

TikTok requests the users to create exciting videos using unique hashtags on a timely basis. Sometimes the users may forget to include a few of them. Because of that, the user’s search methods have hashtags after posting. But adding new hashtags once the video is uploaded is quite impossible. It is essential to know the number of hashtags to be included in TikTok. Because if you have too many hashtags, it gets complicated for TikTok’s algorithm to understand precisely what your content is all about. Also, you may not end up reaching the right audience. So it is best to use 4-5 hashtags with appropriate research.  

Tools To Find A Hashtag

Hashtag finder tools are the best and faster tools to search for hashtags. There are plenty of Hashtag finder tools available online that are free of cost and can help you reach the relevant hashtags within a few seconds. Hashtag finder tools are comparatively less for TikTok while considering other social media platforms. Options like TikTokHashtags.com can help you find the relevant hashtags exclusively for TikTok. All that is required is a topic, industry name, or any keyword, and the list of relevant hashtags will be generated for you. It is just enough to copy-paste the hashtags before posting your content.