8 Statistics That Shows Why TikTok Is Popular

Every year, a new app gets rolled up in the social media world. As a brand, you will have to stay updated with the latest updates on the growing competitive field. One of such engaging apps that took the social media world by storm is TikTok. Though the TikTok platform came into the social media world as an entertaining app, businesses started leveraging it as a marketing tool. It is due to the increase in the younger generation’s user base. The TikTok platform is highly popular across Generation Z’s audience and also among younger Millennials. The TikTok platform is renowned for its authenticity and creativity. Many users make use of buy TikTok likes services to increase their engagement rate and strengthen their fame among the competitive users. 

Due to the growing popularity of the user base on the competitive TikTok landscape, many businesses are using it as a tool to reach the right target audience. Some businesses are not using the platform as they aren’t aware of the fame and popularity of the growing TikTok platform. As a brand to improve your visibility across the younger users on social media, you can make use of the TikTok platform.

If you still do not know the popularity of the TikTok platform, here are some of the statistics that depict how TikTok is highly popular across the globe.

  1. Based on a study, the TikTok platform has a user base of more than 800 million people across the world. It shows the rise in the immense popularity of the competitive TikTok platform. As a creator or business, TikTok is highly beneficial to reach an immense audience.
  2. Based on a survey conducted, the TikTok platform has over 32% of active accounts that are used by teenage audiences. It shows that the platform is highly engaging to teenagers across the globe. If you are focusing on capturing the attention of teenagers, TikTok is the right platform for you.
  3. Based on research, 50% of TikTok users across the globe is of the age group 34. At the same time, 26% of TikTok users are between the ages of 18 to 24. It shows the demographics of the audiences who are leveraging the TikTok platform. If you are a brand that is trying to reach the right target audience, you can leverage these demographics stats to grow your visibility and fame across the TikTok platform.
  4. Based on a study, the TikTok application has been downloaded over 1.5 billion times. This increase in the download ratio shows the immense growth in the popularity of the TikTok platform. TikTok is highly useful for the creators or brands who want to take their place in the hearts of the audiences.
  5. According to a report, TikTok has over 80 million users monthly who are actively leveraging the platform to grow their visibility and popularity worldwide. This monthly users’ count shows how the TikTok platform is rising its fame across people all over. 
  6. Based on a report, TikTok user spends over 52 minutes daily on the TikTok platform on an average. It shows that the TikTok platform is filled with highly original and compelling videos. In TikTok, each video lasts for over 60 seconds. In that case, if a user spends 52 minutes on the platform, it means that they are watching 52 videos on an average per day. Hence to grow your reach in the competitive TikTok space, you will have to uplift your content creation strategy and make engaging videos.
  7. TikTok is highly famous across the world. It has over 466 million users in India, 123 million users in the United States, and 173 million users in China. This stat clearly shows that the TikTok platform has improved its popularity across the people worldwide.
  8. Based on a survey, 60% of users on TikTok are female, while 40% are male. This stat tells how the platform is equally engaging to the users of all genders. Thus, as a creator or brand, you can leverage the TikTok platform to amplify your visibility and improve your reach worldwide.

Final Thoughts

The TikTok platform is enhancing its fame day by day. As a brand or creator, you can try out the platform to improve your stardom online. We hope you realized how the TikTok platform is highly beneficial for users across the globe. 

Share your thoughts on the popularity of TikTok in the comments below!